Know Your Strengths
Are you better at distance or in-person readings?
Which would you like to concentrate on?
Which subjects do you prefer to read on? Which won’t you read on?
What are you best at?
You need to clarify this for yourself, so you can focus your efforts on providing the services you are good at.
You also need to spell this out for your potential customers. You can’t give everyone what they want. It’s better to serve a small audience well, than serve a large audience poorly.
You want repeat custom, not bad feedback, right?
Curate Your Content
No Tarot reader can read on every spread under the sun.
Even if you could, no buyer – especially someone new to Tarot, is going to be able to sift through 50+ spreads to find the one they want.
Most readers could stand to lose about 20% of what they offer. Are two of your readings/products very similar? Lose one or combine them.
Make sure your descriptions describe precisely what each spread (or product, or type of reading) is, does, and what it’s for.
What’s Your Style?
Another reader once told me she had all of her banners and promotional material made pink, to make her appear softer and kinder.
She worked in the MBS side of the Tarot world, so her readings were simple, and soft and kind, working more about building up the client in a therapy like way. Obviously, she wanted the attract the sort of client that likes that sort of reading.
However, personality wise, she had a very commanding presence and was quite brusque and appeared quite stern at first impression. This did not encourage her preferred clients to purchase from her.
So, she had all of her physical promotional material made pink. She said this was to soften her harsh aura, but whether you agree with that or not, your branding says something about you.
What does your shop, website or promotional material say about you? Do you like or agree with it?
What’s In it For the Buyer?
Most buyers couldn’t give a toss about all the fancy Tarot facts you know. If they did, they would buy a book on Tarot, not a Tarot reading.
What’s in it for them?
What, precisely, are they buying for their money? What can you tell them?
Why should they pick you, and not another reader?
Nobody really cares if you’re the Sixth High Priestess of Saturn’s Third Moon, if that isn’t going to get them a better product for their money.
The Law, and Third Party Guidelines
Make sure you are always acting in accordance with the law, and operating within the terms and conditions of any third-party websites you are hosted on, like Etsy or eBay. Etsy can and will shut your shop down without warning if they suspect you’ve been breaking the rules. And that’s fine, because it’s their site, and you agreed to their terms.
I don’t need to say that getting into trouble with the law could be so much worse. The law regarding Tarot reading and similar activities differs from country to country, and probably state to state or area to area in larger countries as well. Check your local laws, and check them again.
The deck pictured is the Wildwood Tarot and you can buy it here (affiliate link): The Wildwood Tarot