Today I’m talking to Valerie from Demoiselle Étrange, about the different streams of income you can use to build your business.
“I wanted to share my vision of magic; in a simple and modern way.
I like logic in spirituality and believe it is possible to be connected to nature in your everyday life.
My personal blog became an online store and slowly turned into a full time project, with classes and services.
Our classes are offered on downloadable PDF files, since most of our clients are from Europe.
It is more convenient that way!
These classes are the results of our research and studies on various theme of the craft.
We love to gather information and simplify, so it is easier to understand the theory. We also prepare exercises so our students can put their knowledge into practice.
Our mission is to turn magic into something logical and accessible. Our goal is to help people develop their inner power and connect with nature!”
As well as their website Demoiselle Étrange also has an Etsy shop.
“I love making amulets, gris-gris and talismans!
Each of them are inspired by other cultures and traditions, each of them has a story of its own!
The best part of my job is to keep on learning, while sharing and bringing some magic in someone’s life!
It is not for everyone! Even today, people have misconceptions and judgements about the practice.
I think it’s important to have a down-to-earth approach toward people who don’t know much about it, so they can understand better.”
Siobhan’s Advice: Don’t think of your business simply in terms of what you have to sell, whether that’s a book, a candle, or a piece of jewelry. Consider other revenue streams, some of which you build onto what you already have with not much trouble. Not all of them will work for you, but one or two may slot easily in to what you already do: sell courses, have third party adverts on your website, affiliate marketing or sponsored posts, e-books, Patreon, teaching or speaking. The list is endless. And advertising needn’t be a dirty word – there are models where you can choose who advertises on your site and how, so you can choose business who you are happy to support and build that advert in a way that suits you and your followers. The best thing to keep in mind when you consider adverts and affiliate marketing, is only to promote the things that you would recommend to other people if you weren’t being paid to do it.
I will make some more posts about different revenue streams later this month.
More from Demoiselle Étrange:
More from Siobhan: