Today I’m talking to Samantha, from This Crooked Crown.
1) Why did you choose to start your business? Why choose witchcraft and divination as a base? What drew you to it?
Because I love it! I love witchcraft and divination; it’s one of my major passions and something I could never grow bored of. Starting my own business came about when I was unable to work in the mainstream workforce anymore due to medical reasons. Once I hit on the idea of starting my own business, I went with two of my major passions – divination and witchcraft. It just evolved from there.
I’ve been practicing witchcraft and divination for over twenty years now and never really experienced a time where I didn’t believe in magic. For me, discovering that witchcraft didn’t exist in the realm of fantasy and people still practiced it was really eye-opening. It meant that there was so much more to the world than what I’d been taught and there’s so much possibility! I love sharing that awe with my clients.
2) How do you balance what you give away for free (in terms of tutorials and spells, free readings etc) with what you charge for?
I like to make generosity part of my business. I offer free advice and consultation on my blogs and to clients. I love offering resources like free spells and tutorials. I do free readings each Tuesday on my twitter, public meet-and-greets on Sundays, and give away readings for charity. I like to give back and help out as much as I can.
Balancing what’s given away and how much time I spend on non-paying work can be difficult but I try to break up the amount of daily work I do as 2/3 paying work versus 1/3 non-pay (donations, free spells, etc.). Monthly number crunching helps keep things real and makes sure that I stay on track.
3) How much time do you spend on blogs and social media, and how do you make that pay off, so to speak? What’s your social media strategy?
I’m a lurker! I’m always on social media but I like to sit back and see how people interact with each other. I find that really fun and really fascinating. I spend roughly two to three hours a day on various social media and sometimes twice that much when I’m setting up things like my daily tips on facebook. I try to update at least one social media platform a day. If I’m not on tumblr then I’m posting to boards on pinterest, tweeting on the go, or updating my instagram. I have a posting schedule of what to post and when but I like to keep it flexible. If I make it too rigid, it’s no fun anymore. Social media’s really great to get more people interested and drive more business to your doors but it’s really just a lot of fun to interact with the people that are reading my work.
4) What’s your best piece of advice for someone who is starting a Pagan business, or hoping to improve their existing one?
Take time off! It’s very easy as small business owners, especially in a niche like ours, to work all the time. You put in more time then you get more money, right? But it weighs on you until you begin to grow bitter or resentful. Taking time off seems counterproductive at first but it’s healthier, gives you a chance to have a life outside of work, and boosts your motivation and inspiration. It gives you a chance to reset your spirit and recharge your batteries which is critical when you a lot of energy-based work. It’s absolutely my number one tip to being happy, having a successful business, and following your dreams.
You need to take time off, and actually take in blocks of time worth a damn. Don’t take loads of ten minute breaks instead of a day off. Doesn’t count, doesn’t work, and you spend more time messing around instead of working OR relaxing.
If you can’t work out where the time goes, try RescueTime. It’s free, and tracks exactly what you’re doing on your computer. The paid version also tracks what you are doing off the computer, too. You can also set goals with it, both the ‘Do this’ and ‘Don’t do that’ kind. You can get alerts, block distracting websites, and so much more. It basically does the work of about eight different apps all in one.
I’ve managed to get back about eight hours of working time last week without really trying. It’s amazing, I don’t know how I worked without it.
(It is an affiliate link, which means is you buy the paid version I get a commission, at no extra cost to you.)